Why Mobile Ready Business Web Sites?

Business websites tend to follow trends rather than make them and more often than not, it’s the “adults only” industries (shhhh, taboo subject 😉 ) that break new markets, adopt new technologies and generally “monetize” these new platforms.

Virtual gambling just found another extremely lucrative friend; the brave new world offered by the mobile gaming industry can be highly profitable for online casino operators and software developers, as the opportunity to play online, is increased by the explosive growth of hand-held devices such as PDAs, mobile phones, tablets and palmtops. We are already seeing a growth in various partnerships between the hugely popular online gambling market and the even trendier mobile gaming (raise your hand if you don’t know anyone who plays games on their phone…. anyone?) Just the ticket to for the already lucrative world that is online gambling.

Mobile gaming is one of the fastest growing industries in the United States of America and it is expected to increase from “1.2 billion dollars of annual revenues in 2005 to 7.6 billion dollars by 2010”, according to reports published online. This means that the growth of the mobile gaming population is set to jump by a rapid 200 million people who will be using their cellular phones for many of the things they once turned to the laptop or desktop

There is no limit to the opportunities that mobile and wireless devices afford the business community and it is great that emergency services like fire and ambulance are using mobile handsets to connect. Wireless applications like WAP, GPRS and OTA are making the lives of millions simpler and faster, and some say this adds to the overall mobile busness experience.

However, there are some limitations that cannot be overlooked when considering a leap into the mobile business market and these are usually legislative, technological and cost hurdles. In order for these factors to be properly addressed, they will need to be negotiated carefully and strict security will have to be thought out when dealing with design parameters.

Considering a mobile business website, like its online counterpart; if you don’t have one, you’re probably one of the businesses that are “going out of business” due to the lack of real interaction with the prospective customer’s research tool of choice, the mobile device in his or her pocket.

Even though these problems could provide serious setbacks for the market, this is in no way hindering the speed at which consumers are adopting the convienience that is being offered by the mobile web. Mobile handsets are becoming more and more advanced, and with the hardware comes the same technological advancement in the software, which means an increase in use and the more people are buying into them. A endless cycle when it comes to technological advancement and one can plainly see that the mobile business market is not just another passing trend.